Fempower Africa’s Business Model Canvas Workshop
The first Fempower Africa’s SME workshop of the year, was a business model canvas
workshop. We hosted 52 Female Small Business Owners at the NG_Hub, Yaba, Lagos.
There is a definitely a knowledge gap that exists for all entrepreneurs not just female
We need to first understand our business model, before we can track performance, profitability
and even scale.
The Business Model Canvas is a visual chart with elements describing a business model. It
helps us ideate, describe, and understand almost all the important aspects of a business
venture. It summarizes the entire business plan.
One can hardly innovative or pivot quickly without the aid of this very important tool in Business.
This workshop held on Saturday 19th January at the Facebook Nigeria hub, in Yaba, Lagos so
we could help women owned businesses think innovatively about their ideas, figure out their
Over 52 female owned-businesses were represented. 13 service based businesses and 12
product based businesses were represented.
Akua Mensah, a Business Coach and Consultant for Tech-enabled Businesses, facilitated the
Sandra Ajaja, founder Fempower Africa gave a brief of what Fempower Africa is about and also
gave reasons why this workshop was organized.
Akua then started on Business Model Canvas. She was really passionate and made sure every
female understood what the Business Model Canvas was. The attendees included
entrepreneurs, side hustlers and day workers and she was able to carry everyone along.
Some of the articulated reasons for being at the workshop were:
● To articulate business goals
● To see how business goals align with personal goals
● To test assumption of Business Model Canvas knowledge
● To get exposed to various business frameworks
● Practical and holistic understanding of the BMC
In 90 minutes, Akua led the workshop and discussed the Business Model Canvas’ first
component, Customer Segments.
Amongst the Attendees, there were about 13 Service-based businesses and 14 product-based
Akua introduced a quick framework on how to segment your potential market
● Type it – answers WHO?
Business or Individual
● Divide it; this divides based on Demographics, Geography, Psychographic, Behavioral
● Size it – answers measuring your Business Size either Bottom up or Top down.
The attendees were divided into groups to discuss different businesses and apply the
Our women were introduced to the concept of the Business Model Canvas and how it can help
them strengthen their business.
They were given a clear understanding of their potential customers and the customer’s pain
point so they have a specific target market
They had the opportunity to communicate and understand their customer’s pain points and the
value their business provides.
Sean Burrowes, from Ingressive was then given the floor to talk briefly about Ingressive and
what we do and also about EDG Africa. He explained the benefits of joining the Ingressive
community and the Slack channel.
Indeed, these business Owners were engaged in an immersive hands-ons and intensive
workshop around customer Segmentation, the missing piece to scaling enterprise.
Fempower Africa is a social enterprise that seeks to train, teach and equip women in Africa
towards entrepreneurship (providing scalable solutions) and leadership, (driving positive change
in their communities) through technology and innovation.